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Campaignist CALCULATOR(TM) 1.0

Campaignist CALCULATOR(TM) 1.0

Campaignist CALCULATOR(TM) Publisher's Description

Campaignist CALCULATOR(TM) accurately forecasts even the most complex multi-channel, multi-stage, multi-location, integrated marketing campaigns. The software creates a time-series view of advertising and communications results by audience, geography, media channel, product and more, providing the user with detailed metrics on: - Sales - Revenue - Expenses - Campaign ROI - Break-Even Point - Cost per Lead - Cost per Sale For more information and a white paper on "Marketing Investment Management", visit

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